Posted by: bhartzer on: April 26, 2011
I just recently heard about a job opening for a Director of Search Engine Marketing (Pay Per Click, PPC) in the Dallas, Texas area. I do not have a specific job description that I can post yet, but am pretty familiar with the position. So, if you are a Google AdWords expert, and also know [...]
Posted by: bhartzer on: April 7, 2011
What really is the difference between search engine optimization and search engine marketing? I know it can be confusing, but since the internet marketing has matured lately so much, there really is a big difference between SEO and SEM.
Posted by: bhartzer on: February 9, 2011
LinkedIn, the business social networking site, has launched LinkedIn Ads, a pay per click advertising platform. LinkedIn advertising has actually been in beta mode since around 2008 or so, but it now officially available to the public. All you need is a LinkedIn account and a credit card to get started. You can learn more [...]
Posted by: bhartzer on: January 7, 2011
Google AdWords automated rules are now available to only a handful of advertisers in the USA. This new Google AdWords Automated Rules feature allows AdWords users schedule automatic changes to specific parts of their account based on the criteria they specify. Here is how to use the new Google AdWords automated rules.
Posted by: bhartzer on: December 16, 2010
Sitelinks for paid advertisers on Google, also called Google AdWords Sitelinks, have been around for about a year now and if you are not already taking advantage of these fun ad enhancements, then it’s high time to do so. Not unlike the sitelinks that show in the organic results, the extra links beneath your ad [...]
Posted by: bhartzer on: December 1, 2010
There are a plethora of campaign settings that you can manipulate in Google AdWords. Understanding how you can set them appropriately can be confusing, especially in the event you don’t manage accounts on a regular basis or deal with many various types of accounts. On the Standing Dog Blog today, we look at the various [...]
Posted by: bhartzer on: November 30, 2010
On the Standing Dog Blog, we have a great post about writing Pay Per Click (PPC) ads using dynamic keyword insertion. You can also use Keyword Insertion to customize your display URL and Keyword Insertion can be included in your destination URL, which can be helpful If you are including URL parameters for analytics and [...]
