Bill Hartzer

Posts Tagged ‘search engine marketing

There are a lot of search engine marketing tools out there. And some are free, like my CombineWords.com keyword tool, and others are paid tools.

Director of Search Engine Marketing (PPC) Job Opening

Posted by: bhartzer on: April 26, 2011

I just recently heard about a job opening for a Director of Search Engine Marketing (Pay Per Click, PPC) in the Dallas, Texas area. I do not have a specific job description that I can post yet, but am pretty familiar with the position. So, if you are a Google AdWords expert, and also know [...]

Is SEO Different than SEM?

Posted by: bhartzer on: April 7, 2011

What really is the difference between search engine optimization and search engine marketing? I know it can be confusing, but since the internet marketing has matured lately so much, there really is a big difference between SEO and SEM.

Join us in Dallas for a Japan Earthquake and Pacific Tsunami fundraising event. The Social Media Club of Dallas is getting together with more than half a dozen media, marketing and advertising organizations, including the Dallas Fort Search Engine Marketing Association (I am one of the founders of DFWSEM), to raise money for victims of [...]

Japan Earthquake and Pacific Tsunami Fundraiser in Dallas

Posted by: bhartzer on: March 24, 2011

Join us in Dallas for a Japan Earthquake and Pacific Tsunami fundraising event. The Social Media Club of Dallas is getting together with more than half a dozen media, marketing and advertising organizations, including the Dallas Fort Search Engine Marketing Association (I am one of the founders of DFWSEM), to raise money for victims of [...]

LinkedIn Launches LinkedIn PPC Advertising Platform

Posted by: bhartzer on: February 9, 2011

LinkedIn, the business social networking site, has launched LinkedIn Ads, a pay per click advertising platform. LinkedIn advertising has actually been in beta mode since around 2008 or so, but it now officially available to the public. All you need is a LinkedIn account and a credit card to get started. You can learn more [...]

Link Baiting Strategies: How to Use Social Media to Get Links

Posted by: bhartzer on: January 20, 2011

I was recently interviewed by Web Pro News about link baiting strategies and using the social media web sites to get more links. In this video, I talk about the various link baiting strategies you can use and provide some specific examples of a typical ecommerce strategy to get links. You can, for example, provide [...]

Search Engine Optimization: How to Write an Effective Title Tag

Posted by: bhartzer on: January 19, 2011

On the Standing Dog blog today, JT has written an excellent search engine optimization primer about how to write an effective title tag. Don’t forget about your title tag, as title tags are one of the first things that someone sees in the search results–and it is linked to your web site. If you write [...]

How to Fix 25 Search Engine Optimization Mistakes

Posted by: bhartzer on: January 12, 2011

Did you know that there are 25 search engine optimization mistakes that are so common that most web sites never get these mistakes corrected? And many of the major brands and popular web sites have never corrected some of these common search engine optimization mistakes? We all know that duplicate content is a major search [...]

How to Use Google AdWords Automated Rules

Posted by: bhartzer on: January 7, 2011

Google AdWords automated rules are now available to only a handful of advertisers in the USA. This new Google AdWords Automated Rules feature allows AdWords users schedule automatic changes to specific parts of their account based on the criteria they specify. Here is how to use the new Google AdWords automated rules.


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