Bill Hartzer

How to Write Effective Meta Descriptions

Posted on: February 20, 2012

Frankie DeSoto, an Search engine optimization specialist at Standing Dog, has been writing about search engine optimization. His latest weblog publish is about effective meta descriptions and just how it’s essential to write an effective meta description tag for every page of your website.

There are many rules of thumb with regards to writing meta description tags. Maintain in thoughts first and foremost the meta description tag can and can be used as part of your actual search engine result listing. So, it’s important to create this nicely to ensure that the customers are enticed to click around the real search result listing and go to your website. Listed here are a couple of other important meta description tag tips:

Probably the most essential task of the meta description would be to inform the searcher of what they’ll find when they visit your site. They are short snippets of text that include keywords and ultimately perform because the advertising copy that influences the searcher to click on. The descriptions should make use of target keywords in an intelligent and all-natural way. Very similar to with title tags, you do not want to write sentences that don’t make sense simply to function inside your keyword phrases.

A general rule of thumb is to keep your meta descriptions between 155-175 characters, with spaces. This really is how many characters the search engines will usually show inside the search results. Any longer and also you danger viewing them shortened in the search results. It is vital to work your keyword phrase in to the starting of the description to ensure it will be displayed. I would recommend including your phrase inside the first 120 characters if possible.

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